AMD Keeps ATI Brand Alive for New FirePro V9800 Graphics Card

We did a double take when we saw the ATI label on AMD’s newest professional graphics card, the FirePro V9800. Wait, haven’t you heard? It was our understanding that everyone had heard. Heard what? A-well a bird, bird, bird, the bird is the word. But we digress.

The real reason for our double take is that AMD plans on phasing out its ATI brand by the end of the year, but evidently the world’s second largest chip maker is no hurry to do so. Hence the ATI label on its newest videocard.

Branding aside, the V9800 comes with 4GB of GDDR5 memory on a 256-bit bus, 1600 stream processors, Shader Model 5.0 support, DirectX 11 and Open GL 4.0 features, 3D stereoscopic support, and a whole bunch of mini DisplayPorts (six in all).

Not for the faint of wallet, the V9800 carries and MSRP of $2,500 $3,500.

Image Credit: AMD

Related posts:

1. Nvidia Wants to Rule the Graphics World
2. AMD to Ditch the ATI Brand for Radeon Graphics
3. Fujitsu Confuses "External Graphics" with Discrete GPU
4. AMD Gives ATI Brand the Old Yeller Treatment
5. The Desktop: It’s Alive!

Tags: build a pc, firepro, graphics, hardware, News Worthy, v9800, videocard

This entry was posted on September 9, 2010 at 10:36 am and is filed under AMD, ATI. You can follow any responses to this entry through the RSS 2.0 feed.