Maybe the toughest part about being the world’s No. 1 chip maker is that everyone’s gunning for your market share. That’s certainly the case with Intel, which not only has to fend off AMD, but a suddenly spunky ARM corporation as well.
ARM, which has plans of being a major player in the emerging tablet market, is also reportedly in talks with Google over supplying chips for Google TV, according to Yahoo News.
“We are talking to Google, but we have nothing to announce right now,” said Tudor Brown, President of ARM.
The Google TV platform comes with a rather strict set of hardware requirements, one of those being an Intel Atom processor. Part of what’s interesting in this potential development is that ARM builds RISC (Reduced Instruction Set Computing) chips, whereas Intel’s Atom part is built on the tried and true x86 architecture. Making a switch post-launch would mean rewriting some of the software.
Nevertheless, Brown feels confident his company’s low-power processors are the better fit for Google TV
“If Google TV is to be mainstream, it must be built on a lower power system… on lower cost technology,” Brown said.
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