COD BLOPS may sound like something you should avoid like the plague (you know, because it sounds like some sort of plague), but that didn’t stop one hojillion people from snapping it up on day one. Or, in real numbers: 5.6 million copies – for a total of $360 million.
Last year, Modern Warfare 2 took home the gold-plated space submarine for “biggest entertainment launch of all time” with $310 million. Black Ops, though, has pretty much given it a wedgie, hung it from a flagpole, and stole its multi-million dollar sum of lunch money. Activision, for obvious reasons, certainly isn’t complaining.
“There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million,” said Activision head Bobby Kotick.
Between this and World of Warcraft, we don’t imagine it’ll be long before Activision will have accrued enough capital to secede from the union and form its own nation. Fitting, too, since the publisher’s already made enemies out of organized crime and, well, the entirety of Cuba.
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