Everyone knows the Call of Duty franchise is a cash cow, but even Activision Blizzard has to be a little surprised at just how successful the latest incarnation has been. Black Ops has netted $1 billion since its release on November 9, the game developer announced.
“In all of entertainment, only Call of Duty and ‘Avatar’ have ever achieved the billion dollar revenue milestone this quickly,” said Bobby Kotick, CEO of Activision Blizzard. “This is a tribute to the global appeal of the Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise. Our ability to provide the most compelling, immersive entertainment experience, and enhance it with regular, recurring content that delivers hundreds of hours of audience value, has allowed Call of Duty to continue to set sales and usage records.”
Chalk it up to just another record for Black Ops, which sold more than $650 million worldwide in its first five days of sales, “outpacing theatrical box office, book, and videogame sales records for five-day worldwide sell through in dollars,” Activision Blizzard said.
Since its launch, gamers have logged over 600 million hours playing Black Ops.