Mass hysteria over an alleged Dell cover up has been an ongoing thorn in the companies side for months now, but despite attempts to repair the damage using the media, it now appears as though they are simply going to pay whatever it takes to make the problem go away.
An undisclosed settlement amount will be paid to lawsuit plaintiff Advanced Internet Technologies which Dell hopes will finally put an end to the media firestorm surrounding the Optiplex brand of business desktops. Dell’s only comment was to say that “Settling the matter is better and more cost effective for the company than taking the case to trial”.
Since the case will never be fully heard out in court and the settlement details are being kept private we may never actually know the truth, however, I’m sure the monetary damages from this debacle are going to be far less punitive than the long term impact on the brand. Has this impacted your perception of Dell?
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