As far as Google is concerned, Microsoft’s Bing is that kid in class who used to sneak a peek at your exam paper and copy the answer. How so? According to Search Engine Land, Google put on its detective cap and discovered that Bing has been paying attention to search queries on Google as well as the sites users select, and then using that information to beef up Bing’s own search listings.
“I’ve spent my career in pursuit of a good search engine,” says Amit Singhal, a Google Fellow involved in the search engine’s ranking algorithm. “I’ve got no problem with a competitor developing an innovating algorithm. But copying is not innovation, in my book.”
If you were expecting Microsoft to outright deny the charge, then you’ll be surprised at what was said. The software giant instead offered only a vague response to the allegation, saying it uses “multiple signals and approaches” when determining ranking.
There’s LOTS more on the subject right here.