Apple and Google have begun sparring over who has the fastest growing mobile OS, with both gloating on the sheer number of devices they are activating each day. However, it is often difficult to extricate the truth from such unabashed preening. Maybe Quantcast’s latest monthly mobile data usage report could offer a more balanced perspective.
According to Quantcast, Android emerged as a more popular web browsing platform at the end of August, gaining another 2% share of mobile Web usage in the US. It managed an identical leap in July as well. Android devices now account for a quarter of all mobile data consumption in the country.
Apple’s iOS, while still the leading devourer of mobile data bandwidth, is slowly but steadily conceding ground to Android. After dropping 2% over the past two months, it now accounts for 56% of all mobile data usage in the US.
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