If you like to root for the underdog and have been losing sleep wondering how AMD’s going to compete against Intel’s Sandy Bridge architecture and other upcoming technologies, go ahead and rest easy tonight. According to DigiTimes, AMD expects its global market share for notebook platforms to jump from 11 percent in 2010 to 15 percent in 2011, while targeting a rise in its desktop and server platforms from 20 percent to 25 percent.
Those are ambitious numbers, so how exactly will AMD be able to pull it off? The same way AMD has seemingly always done business — by appealing to consumers with a strong price-to-performance ratio. Combined with the company’s focus on low power consumption, which should help it be a bigger player in the netbook segment, AMD is ready to ring in the New Year.
Of course, it’s not as though Intel plans to stand still in 2011. In addition to Sandy Bridge, there’s talk that Intel plans to work more closely with Nvidia to push Atom-based netbooks with Nvidia graphics inside, DigiTimes says.
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