Study: Majority of Internet Users Pony Up for Online Content

by admin
December 30, 2010

A new study by Pew Internet finds that nearly two-thirds (65 percent) of Internet users have paid to download or access online content of some kind, whether it’s buying music or paying for a news subscription to everything in between.

The survey pinged 755 Internet users between October 28 and November 1 of this year. They were asked about 15 different kinds of online goods or services that could be purchased or accessed only after a payment.

There was a tie for the top spot between digital music and software, both of which had been paid for at some point by 33 percent of respondents. After that, mobile apps proved the most popular with 21 percent. Down at the bottom of the list was adult content, with only 2 percent fessing up to having paid for it.

All told, Internet users spend nearly $50/month on average to download or access material, Pew Internet says.

Image Credit: cbc.ca
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